Almost everyone is online nowadays and many of these people becomes your customer. But what about the people who does not go online all the time? Will you take the risk of losing potential customers? Or would you like to do something about it?

Exposure is one of the keys where you can be successful with your business. Any kind of exposure is good for your marketing plan, I am not talking about hiring an agency to advertise your products or business. What I am talking about is including stationery in your marketing program.

Here are four of the reasons why you need to include it:

1.It has a letterhead. The stationery design will usually have your business name, address, phone number, email address and your website. It will have all your basic information on how potential customers can contact you.

2.First impression lasts. Once you hand over your stationery to one of your potential customers, they will really feel that you are serious with the business and it will all look professional to them. They will surely feel safe and will trust you.

3.Publicity. Usually stationery packages include your customized business cards, letterhead, envelopes and others, with thank you cards. Since these are so professional looking and worth of everyone’s trust, your potential customers might also recommend you to their colleagues or friends.

4.Not expensive. Printing your customized stationery is just a small investment compared to hiring an agency to advertise your business. There are also a lot of shops where you can hire people to print your stationery. There are a lot of options too, like, you can search online, or seek recommendations from your friends or you can go to the nearest shops in your area. Once you have already found the printer that suits your needs, you can collaborate with them the design you want for your stationery. But if you want it done quickly, you can use their templates.

You can also choose or ask the printer for the best quality paper that you can use for printing to get better results.

Successful people usually use this not because they can afford it or to look cool but because it promotes their brand and you don’t need to memorize the contact information of your business since everything is already included with your stationery. You don’t want to give out a different website URLs or a wrong digit from your phone number to your potential customers. Those scenarios usually happens especially if you are at a party then someone talks to you about a business proposal and when you try to give out your contact information, you go blank. But need not to worry; you have all the reasons now how to avoid those things and you have all the reasons now why you need to include stationery in your marketing plan.

It is not just something that you have to get in the business world because it is something that you need to get more customers. Once you get more customers, more money will come along your way and we all know what comes after that for you. It will be your success.

If you take a walk around your local commercial area where there are a lot of fast food restaurants, you will notice that almost every local place that serves chicken products has used its image in their brand mark.

Why is that? Do they think that using chicken symbols will make it distinct from others? Or are they simply trying to make sure that their customers understand what they are selling?

Then let me ask you this, do you see a chicken in the KFC or the McDonalds logo yet you know what they sell, right?

This proves the theory that you do not need a chicken in your chicken logo design.

But isn’t the first rule of crafting logo designs is to make your emblem real and tempting enough to feel.

So if the chicken picture is thrown out of the window, how will you create an image that makes mouth water?

We can give you a few ideas:

Use Hot And Mouth Watering Colors:

Instead of using the chicken, why not use colors that subconsciously remind you of delicious and mouth watering fried food. Use red and golden colors in your brand mark. Red is the color of energy and speed. It is also the color that increases appetite but when combined with golden, it is the color that reminds you of food that has just come out of the oven. By using only these two colors in your trademark, you will automatically send your customers into the land of hot and yummy fried food.

Make The Fonts Fun And Approachable:

When a customer looks at your brand mark, what is the first feeling you want him to feel?

You want him to feel that this is the place where he will get delicious food along with a fun filled environment and great service.

Can you say all that with your fonts?

You certainly can!

Instead of using straight and boring fonts that are better suited for a corporate company, try using type face that is curvy and slightly elevated to represent a friendly and informal atmosphere where no one would give a second glance if you ask for seconds or thirds. Keep your emblem text at an angled alignment to add an interesting touch.

Use The Word ‘C’ In Your Monogram or Slogan:

You can use the chicken word but this step is only for people who are still not fully satisfied if their emblem is sending across the business message as clearly as they want it to. Although, you don’t need to do this because I’m sure that by now you’ve created a symbol that will coerce your customers to make a beeline to your place but if you are still not sure if they ‘get’ what you do, then use it in your slogan and comprehend that in your monogram just like the popeyes chicken logo has. That will leave NO doubts!

In conclusion, say no to the chicken image in your brand mark and make sure that your customer’s mouth still waters at the thought of your delicious and scrumptious meals.